William Russell

William Russell is a UK‑based, boutique provider of international insurance, specializing in health, life, and income protection for expats, digital nomads, remote professionals, and internationally mobile families. Established in 1992 by Inez Cooper, the company has grown from a small family-run venture into a respected name serving clients in more than 160 countries, backed by a dedicated team of around 75 professionals.


At the core of William Russell's approach is personalized service: every client is supported by a named account manager, not a faceless call centre, ensuring prompt, honest communication and guidance that speaks plainly—no fine print buried in jargon. As a fully independent firm, free from outside shareholders or private equity influence, their sole obligation is to the client.


While William Russell manages all client relationships and policy design, the actual insurance backing comes from AWP Health & Life SA, a trusted arm of the Allianz Group. This partnership brings global financial strength and stability to every policy.